HANDCRAFTED PUTTERS
BY JOHN HATFIELD
"At Artisan we're focused on the entire golfer...
We're all different in how we plan, execute our routine, and our technique. At Artisan, we need to understand who you are as a golfer. Then we build a tool to reflect that...
"From a block of steel to the finished product, We make tools that can be trusted."
The Artisan putter fitting offers a thorough and detailed evaluation to ensure that every element of the fitting is uniquely customized to your needs.
This process is centered around optimizing your equipment for peak performance by considering all the factors that affect your game. At Artisan, we believe that testing the product is essential—simply buying off the shelf is not sufficient. You should have the opportunity to try out different options and actually Strike putts with the equipment you are being fitted for.
Fitting Location and Duration
All fittings are conducted at the Artisan Golf facility at 3262 Chapel Creek Blvd, FortWorth, Texas 76116. Each session is scheduled for 2 to 3 hours, providing ample timefor a comprehensive assessment and a personalized fitting experience tailored to yourgame.
Make it your own! Over 10 models and and eight neck profiles to choose from, the options truly are endless. From there, dive more into the custom world with everything from finish, logos, site-lines, face-milling, paint-fill, hand polishing, etc. We can make your dream a reality!
Our custom guide below is a great resource to learn about some of the options available during the custom putter build. Please do not hesitate to ask as we like to have fun and make these custom creations as unique as possible.
NEW tungsten insert and cg balanced putters now available
*Pricing starts at $1025
**Right-Hand & Left-Hand Models Available
Artisan's Fitting Process
1. Assessment of Current Equipment: The process begins with a careful review of your existing putter. By evaluating your current equipment, the fitter gains insight into how it has influenced your technique and performance. The philosophy here is that good equipment supports a proper putting stroke, while
unsuitable tools may restrict the development of optimal technique.
2. Player Consultation: Next, there is an in-depth discussion about your typical playing conditions, the kinds of grass and green speeds you encounter, the
courses you play most often, the golf balls you prefer, and your mindset or approach to putting. This information is used to customize the fitting to your
unique preferences and playing style.
3. Pick a Couple of Head Shapes That You Like: At this stage, you’re invited to select several putter head shapes that catch your interest. The Artisan fitting
system enables flexibility, allowing you to try different head shapes throughout the session to determine which best suits your needs
4. Observing Tendencies: During the fitting, you will hit putts so that your tendencies can be observed and discussed. This hands-on approach allows the
fitter to identify patterns in your stroke and recommend areas for potential
improvement.
Evaluating Your Setup
The fitting includes a detailed analysis of your technical setup, focusing on ball position and eye alignment relative to the equator of the ball. This assessment ensures your fundamentals are sound, which supports consistent and accurate putting performance
every time you play.
Instruction & Improvement
Instruction is an integral part of every fitting session. In addition to matching you with the best equipment, the process provides guidance and coaching to help you continue
advancing as a putter.
Plan, Routine, Technique
Throughout the fitting, attention is given to the three core constants of golf:
PLAN: Successful golf is achieved when the results mirror the plan. Your
outcomes are a reflection of your preparation, as “the ball has never lied.”
ROUTINE: Maintaining a consistent routine is vital for dependable alignment and
comfort, which in turn leads to steady performance on the greens.
TECHNIQUE: Every golfer has individual technique. The objective is to identify
your natural strengths, develop a plan that builds on your fundamentals, and
reinforce them through repetition, promoting greater consistency and better scores. After thoroughly understanding these key elements, your putter will be custom-fit to your
personal characteristics and playing style.
Key Fitting Parameters
Several essential parameters are considered during the fitting to ensure your putter is
ideally matched to you:
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Look: The head model is finalized according to your preferences.
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Feel: Choose between tungsten insert models or milled face options for the sound and feel you prefer, as these are closely linked in putting.
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Alignment: Various alignment features are available to help you line up putt with confidence and consistency.
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Toe Hang: Multiple hosel options are provided to achieve the appropriate the hang, allowing the putter to swing naturally.
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Offset: The offset is tailored to your ball position to ensure optimal performance.
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Loft: Each putter head is customized machined with the right loft, guaranteeing square setup and consistent face and sole metrics.
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Grip: A selection of grips is available so you can choose what’s most comfortable and suitable for your putting method.
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Shaft: Various shaft options are offered to meet your specific needs.
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Weighting: Both the grip and head weights are adjusted for perfect balance, allowing you to naturally control speed and focus on your stroke.
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Finish: Multiple finish options let you personalize your putter’s appearance.
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Build: All your specifications are documented and stored under your unique player number for future reference, and this number will be used for all your Artisan products.
A Unique Putter Fitting System
Artisan designed a custom fitting system to test their 9 signature putter models.
Artisans allows the ability to independently test head-shape, neck, length, and weight.
Best of all performs, feels, looks what you expect from an Artisan putter.
*Right Hand & Left Hand Models Available
Remote Putter Fitting
While in-person fittings are preferred, excellent results can also be achieved remotely.
For a remote fitting, you will be asked to send videos of your putting stroke from both
behind (down the line) and from the front. A phone consultation will then be scheduled
to review your videos and address the same criteria as an in-person fitting. This approach ensures you receive personalized attention and thorough fitting, no matter
your location.
Join the ARTISAN ARMY!
We'd like to invite you to become a member of the Artisan Army!
Our goal is to help you improve as a player and to build a long-term relationship that supports your ongoing success in golf. Once your fitting is complete and you have received your putter, our support continues. We encourage your feedback and provide ongoing guidance to ensure your satisfaction
and development as a golfer.
PUTTER CUSTOM GUIDE
1. HEAD SHAPE
CHOOSE FROM 10 MODELS
*LH also available in all models
0117 - Square bumper blade featuring a tungsten back plate & milled face
0217 - Round bumper blade featuring a tungsten back plate & milled face
0126 - Square blade
*longer front-to-back than 0117
0226 - Round bumper blade featuring tungsten insert
*longer front-to-back than 0217
0326 - Fang-style mallet featuring tungsten insert
0426 - Round Mid Mallet with asymmetric shape featuring tungsten insert
0526 - Round bumper, mid-mallet sized blade featuring tungsten insert
0626 - Square fang style putter featuring tungsten insert
0726 - Round mid-mallet
0826 - Square Mid-Mallet featuring tungsten insert
NEW RELEASE
1025 - CG balanced available in blade (shorter flange) or mallet (longer flange)
2. NECK STYLE
CHOOSE THE NECK OR STEM LOCATION THAT FITS YOUR EYES AND STROKE.
HOSEL OPTIONS (from least amount of toe hang to most):
Center Shaft
Single Bend
Double Bend
Mid Slant
Bucket
Longneck Bucket
Sweep
Short-Slant
.350" (full shaft of offset) and .250" (1/4 shaft of offset) availabile
*ARTISAN 1025 is always a an on-set, center shaft.
3. TUNGSTEN INSERT OR FACE MILLING
DIAL IN YOUR SOUND & FEEL
YOU MAY CHOOSE BETWEEN OUR NEW TUNGSTEN INSERT OR TRADITIONAL ARTISAN FACE-MILLING.
'NEW' TUNGSTEN INSERT
Featuring over 50 grams of tungsten in the face. Tungsten's high density creates a more solid feel at impact by increasing mass behind the golf ball. This extreme weight forward design moves center of gravity (Cg) closer to the face. The Cg being extremely forward makes the face stay squarer to your target line compared to traditional face-milled putters.
ARTISAN FACE-MILLED PUTTERS w/ Tungsten Cavity Plate
An Artisan face milled putter features a tungsten back plate (behind the face) combines the feel of a face milled putter with the performance of our new tungsten insert.
Light-mill
For the player who likes firm, high audible sound
Mid-mill
For the player who likes mid-range audible sound
Deep-mill
For the player who likes quiet, soft audible sound
4. SIGHTLINE
CHOOSE ONE, A COMBINATION, OR NOTHING AT ALL FOR YOUR CUSTOM PUTTER
TOPLINE SIGHTLINES
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Line
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Dot
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Circle
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Artisan Star
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T-Line
FLANGE SIGHTLINES
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Single Line (middle of cavity)
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Perpendicular Line
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Multiple Lines
We try to accommodate any custom ideas that you may have. Just ask!
5. FINISH &
EXTRA MILLING
SET YOUR PUTTER APART
ARTISAN offers a variety of finishes:
Satin (+$0)
HEAT TREATMENTS - Created by hand-torching the putter metal change its color.
Artisan Gold (+$75) - Signature gold finish
Chameleon (+$75) - Features both light & dark finishes that expose the metals unique crystal structure creating hues of blue. Each one is a snowflake!
Oil Rubbed Bronze ($75) - creates a two tone brown and bronze finish
Gunmetal (+$75) - creates a two tone grey and black look.
Texas Crude PVD (+$150) - A dark, matte black finish that covers the surface of the putter
CARBON PUTTERS:
Oxidado* (+$175) - Metal is chemically aged to be fully rusted out of the box
*CARBON ONLY*
6. BUILD
IT'S ALL IN THE DETAILS
LOFT : 2 - 4 Degrees
For the best roll possible for your stroke
LIE : Custom angles based on final consultation
*From 65 - 74 for traditional putters
*From 71-79 for arm-lock, broomsticks, & counter-balance
LENGTH : Measured precisely to match your posture and eye position relative to the ball
Length options are unlimited
HEAD WEIGHT : 330g-415g
*380g-500g putters are for arm-lock, broomstick, & counter-balance
SHAFT : KBS Stepless Chrome / Stepless Brushed Stepless Black PVD / STABILITY (+$) / LAGP (+$)
*For lighter head-weight options 340g or below we recommend True Temper UYESTL-38-.355
GRIP: You Call It / Artisan If we do not have it, we can get it, just pay the difference of your $10 grip allowance
8.HEADCOVER
FINISH OFF THE CUSTOM PUTTER WITH A GENUINE LEATHER HANDMADE MAGNET COVER
Headcover options rotate with seasonal launches and new designs. Please check out our online store for the most up to date headcovers available for your custom putter. While most cover designs are included with purchase, some covers may require an additional upcharge.
JOIN THE ARTISAN ARMY
Looking to create your own custom masterpiece? We offer our players a variety of options to begin their putter journey that will best suit their goals for customization and timeline preferences. We look forward to working with you on your next putter creation whether in person or remote.
*Pricing Starts at $1025 per putter*
Spend half the day with our expert fitting staff here in Fort Worth, TX for the ultimate putter experience. You will get an exclusive tour of our private facility as you learn about how we create all of our golf clubs. During the fitting we will work through perfecting your stroke and creating a truly one of one custom putter to your exacting specifications.
Approximate Lead Time
5 weeks after fitting
Can't make it to Fort Worth? This remote option will allow you to design and build a fully custom putter from the comforts of home. After placing a deposit online, we schedule a phone call with our Co-Founder John Hatfield to get to know you and go over all the details of your putter as we walk through the countless options available.
Approximate Lead Time
5 weeks after phone call
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